/* Work pages share the homepage's language: midnight and paper, the red
   signal, Archivo caps for headlines, Martian Mono for labels. Case studies
   read like the stories: big lines, short paragraphs, real photographs. */
:root {
  --midnight: #101316;
  --paper: #f1ede4;
  --paper-2: #e6e0d3;
  --signal: #ed543f;
  --ice: #9cafb6;
  --dust: #b49a75;
  --ink: #101316;
  --ink-soft: #565b61;
  --head: 'Archivo', 'Arial Narrow', Arial, sans-serif;
  --sans: 'Hanken Grotesk', 'Helvetica Neue', Arial, sans-serif;
  --mono: 'Martian Mono', ui-monospace, Menlo, monospace;
  --side: max(56px, 6vw);
  color-scheme: light;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--paper); color: var(--ink); font: 400 1.08rem/1.65 var(--sans); overflow-x: hidden; }
img, video { display: block; max-width: 100%; }
a { color: inherit; }
h1, h2, h3, p, figure { margin: 0; }
.label { font: 500 .68rem/1.5 var(--mono); letter-spacing: .14em; text-transform: uppercase; color: var(--signal); }
.caps { font-family: var(--head); font-weight: 900; font-stretch: 85%; text-transform: uppercase; letter-spacing: -.01em; line-height: .9; }
.dark { background: var(--midnight); color: var(--paper); }
:focus-visible { outline: 2px solid var(--signal); outline-offset: 3px; }

/* Navigation: the homepage's, pointing back to its sections. */
.nav { position: fixed; top: 0; left: 0; right: 0; z-index: 30; display: flex; align-items: center; justify-content: space-between; gap: 1rem; padding: .85rem var(--side); color: var(--paper); mix-blend-mode: difference; }
.nav__name { font: 800 .95rem/1 var(--head); font-stretch: 90%; text-transform: uppercase; letter-spacing: .02em; text-decoration: none; white-space: nowrap; }
.nav ul { display: flex; gap: 1.3rem; list-style: none; margin: 0; padding: 0; }
.nav a { font: 500 .66rem/1 var(--mono); letter-spacing: .14em; text-transform: uppercase; text-decoration: none; }
.nav a:hover { text-decoration: underline; text-underline-offset: 4px; }

/* Case study hero: one real photograph, the headline over it. */
.hero { position: relative; min-height: 100svh; display: grid; align-items: end; padding: 7rem var(--side) 12vh; color: var(--paper); background: var(--midnight); overflow: hidden; }
.hero > img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; filter: saturate(.85) contrast(1.04); }
.hero::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(16,19,22,.55), rgba(16,19,22,.35) 35%, rgba(16,19,22,.9)); }
.hero__copy { position: relative; z-index: 1; max-width: 62rem; }
.hero h1 { font-size: clamp(2.9rem, 8.4vw, 7.6rem); margin: 1.1rem 0 0; }
.hero h1 span { display: block; color: var(--signal); }
.hero .label { color: var(--paper); opacity: .85; }

/* Chapters: short paragraphs, generous air, a red number in the margin. */
.story { padding: 14vh var(--side) 4vh; }
.chapter { max-width: 40rem; margin: 0 auto 12vh; }
.chapter h2 { font-size: clamp(2.2rem, 5.4vw, 4.4rem); margin: .8rem 0 2rem; }
.chapter p + p { margin-top: 1.05rem; }
.chapter .beat { font: 600 1.32rem/1.4 var(--sans); }
.chapter .turn { font-family: var(--head); font-weight: 900; font-stretch: 85%; text-transform: uppercase; font-size: clamp(1.6rem, 3.4vw, 2.4rem); line-height: 1; color: var(--signal); margin: 2rem 0 1.6rem; }

/* Photographs between chapters. */
.shot { margin: 0 calc(-1 * var(--side)) 12vh; }
.shot img { width: 100%; max-height: 92svh; object-fit: cover; }
.shot figcaption, .pair figcaption, .fronts figcaption { font: 500 .62rem/1.5 var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--ink-soft); padding: .8rem var(--side) 0; }
.pair { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; max-width: 72rem; margin: 0 auto 12vh; }
.pair img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; }
.pair figcaption { grid-column: 1 / -1; padding-left: 0; }
.fronts { max-width: 72rem; margin: 0 auto 12vh; display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem; }
.fronts img { width: 100%; aspect-ratio: 6 / 5; object-fit: cover; }
.fronts figcaption { grid-column: 1 / -1; padding-left: 0; }

/* Typographic figures, used where a fact matters more than a picture. */
.fact { max-width: 72rem; margin: 0 auto 12vh; border-top: 3px solid var(--ink); padding-top: 1.4rem; display: grid; grid-template-columns: auto 1fr; gap: 1rem 3rem; align-items: end; }
.fact b { font-family: var(--head); font-weight: 900; font-stretch: 85%; font-size: clamp(3.4rem, 11vw, 9.5rem); line-height: .85; letter-spacing: -.02em; }
.fact b i { font-style: normal; color: var(--signal); }
.fact p { color: var(--ink-soft); max-width: 24rem; }

/* Shared business metrics. */
.metrics { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); border-top: 3px solid var(--ink); }
.metrics li { padding: 1.4rem 1.4rem 1.6rem 0; }
.metrics li + li { padding-left: 1.4rem; border-left: 1px solid rgba(16,19,22,.15); }
.metrics b { display: block; font-family: var(--head); font-weight: 900; font-stretch: 85%; font-size: clamp(2.4rem, 5vw, 4.2rem); line-height: .9; }
.metrics span { display: block; margin-top: .6rem; font: 500 .64rem/1.5 var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--ink-soft); }
.metrics-wrap { max-width: 72rem; margin: 0 auto 12vh; }

/* Case cards: used on /work/ and as "next story" at the end of each case. */
.cases { display: grid; grid-template-columns: 1fr 1fr; gap: 2rem; align-items: start; }
.case { border-top: 3px solid var(--ink); }
.case img { width: 100%; aspect-ratio: 4 / 3; object-fit: cover; margin-top: 1rem; filter: saturate(.85) contrast(1.04); }
.case__body { padding-top: 1.1rem; }
.case h3 { font-size: clamp(1.9rem, 3.2vw, 2.9rem); margin: .8rem 0 1rem; }
.case h3 span { display: block; color: var(--signal); }
.case p + p { margin-top: .8rem; }
.case__cta { display: inline-flex; align-items: center; gap: .6rem; margin-top: 1.4rem; font: 600 .7rem/1 var(--mono); letter-spacing: .12em; text-transform: uppercase; text-decoration: none; padding: .95rem 1.2rem; border: 1.5px solid var(--ink); border-radius: 99px; }
.case__cta:hover { background: var(--ink); color: var(--paper); }
.case { position: relative; }
.case h3 a { text-decoration: none; }
.case h3 a:hover { text-decoration: underline; text-decoration-thickness: 3px; text-underline-offset: 6px; }
.case__cta::after { content: ""; position: absolute; inset: 0; }
.case:hover .case__cta { background: var(--ink); color: var(--paper); }

/* The rest of the work, unchanged from the homepage. */
.proof { margin-top: 4rem; display: grid; grid-template-columns: repeat(3, 1fr); border-top: 3px solid var(--ink); }
.proof__col { padding: 1.6rem 1.6rem 2rem 0; }
.proof__col + .proof__col { padding-left: 1.6rem; border-left: 1px solid rgba(16,19,22,.15); }
.proof__col h3 { font-size: clamp(2.4rem, 4.6vw, 4rem); margin: .7rem 0 .4rem; }
.proof__col .what { color: var(--ink-soft); margin-bottom: 1.4rem; }
.proof ul { list-style: none; margin: 0; padding: 0; }
.proof li { padding: .8rem 0; border-top: 1px solid rgba(16,19,22,.12); font-size: .96rem; }
.proof li b { display: block; font-weight: 700; }
.proof li span { color: var(--ink-soft); }
.proof li time { font: 500 .64rem/1 var(--mono); letter-spacing: .1em; color: var(--signal); }
.proof li a { color: var(--signal); font-weight: 600; text-underline-offset: 3px; }
.proof li.with-photo { display: grid; grid-template-columns: 1fr 64px; column-gap: 1rem; }
.proof li.with-photo > :not(img) { grid-column: 1; }
.proof li.with-photo img { grid-column: 2; grid-row: 1 / span 3; width: 64px; height: 64px; border-radius: 50%; object-fit: cover; align-self: center; }

/* Pages without a photo hero (/work/). */
.rule { margin-top: 3rem; display: flex; gap: 1rem; align-items: baseline; flex-wrap: wrap; font: 500 .68rem/1.6 var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--ink-soft); }
.rule b { color: var(--ink); }
.page { padding: 9rem var(--side) 10vh; }
.page h1 { font-size: clamp(3rem, 9vw, 8rem); margin: 1rem 0 1.4rem; }
.page .lead { font-size: 1.2rem; color: var(--ink-soft); max-width: 36rem; }
.page h2.group { font-size: clamp(2.4rem, 6vw, 5rem); margin: 6rem 0 2rem; }

/* Next story and the invitation to talk. */
.next { padding: 10vh var(--side); background: var(--paper-2); }
.next .cases { grid-template-columns: 1fr; max-width: 40rem; }
.invite { padding: 16vh var(--side); text-align: center; }
.invite h2 { font-size: clamp(2.6rem, 7vw, 6rem); margin-top: 1.2rem; }
.invite h2 span { display: block; color: var(--signal); }
.invite p { max-width: 34rem; margin: 1.6rem auto 0; color: rgba(241,237,228,.75); }
.btns { margin-top: 2.6rem; display: flex; gap: .8rem; justify-content: center; flex-wrap: wrap; }
.btn { display: inline-flex; align-items: center; min-height: 48px; text-decoration: none; font: 600 .74rem/1 var(--mono); letter-spacing: .12em; text-transform: uppercase; padding: 1rem 1.4rem; border-radius: 99px; border: 1.5px solid rgba(241,237,228,.55); color: var(--paper); }
.btn--red { background: var(--signal); border-color: var(--signal); color: #fff; }
.btn:hover { background: var(--paper); color: var(--midnight); border-color: var(--paper); }
.foot { padding: 2rem var(--side) 5rem; display: flex; justify-content: space-between; flex-wrap: wrap; gap: 1rem; font: 400 .62rem/1.6 var(--mono); letter-spacing: .12em; text-transform: uppercase; color: rgba(241,237,228,.45); }

/* Discreet motion: blocks rise into place once. */
.js .rise { opacity: 0; transform: translateY(18px); transition: opacity .9s ease, transform .9s ease; }
.js .rise.on { opacity: 1; transform: none; }

@media (max-width: 900px) {
  :root { --side: 28px; }
  .nav .wide { display: none; }
  .nav ul { gap: .9rem; }
  .cases, .proof, .pair { grid-template-columns: 1fr; }
  .proof__col, .proof__col + .proof__col { padding: 1.6rem 0; border-left: 0; border-top: 1px solid rgba(16,19,22,.15); }
  .metrics { grid-template-columns: 1fr 1fr; }
  .metrics li:nth-child(3) { padding-left: 0; border-left: 0; }
  .metrics li:nth-child(n+3) { border-top: 1px solid rgba(16,19,22,.15); }
  .fact { grid-template-columns: 1fr; }
  .fronts { grid-template-columns: 1fr 1fr; }
  .fronts img:nth-of-type(3) { display: none; }
  .shot { margin-left: calc(-1 * var(--side)); margin-right: calc(-1 * var(--side)); }
}
@media (max-width: 480px) {
  .nav__name { font-size: .8rem; }
  .nav ul { gap: .7rem; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js .rise { opacity: 1; transform: none; transition: none; }
}